By now every business owner should know what Google Analytics is. But if you don’t, here is the definition:
- Google Analytics is a free web analytics service offered by Google that tracks and reports website traffic. Google launched the service in November 2005 after acquiring Urchin. Google Analytics is now the most widely used web analytics service on the internet.
Ok, now that we got that out of the way, we can talk about getting the most out of your analytics. Knowing how to set up Google Analytics is one thing, but understanding all the metrics involved is another. Read on and discover some of the areas we will help you understand and analyze for your business.
Who has visited your site recently and are they new or return visitors?
Apart from showing you the total number of users or visitors to your site, Google Analytics is able to differentiate between new and return users/visitors. The Users Metrics helps you grasp the overall size of your audience within a certain period of time.
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How do visitors get to your website?
There are four main sources or traffic: organic – visitors who find your website through a search engine; direct – visitors who type your site’s URL directly into their browser; referral – visitors who arrive to your site from another website via a link; social – visitors who arrived from a social network media.
What is the average time a visitor engages with your website?
Visit/Session Duration or Time on Page Metrics can give you a clue about how engaging your website is. Users prefer videos and other multimedia because they are more interactive than plain text and they can boost user engagement.
What is the bounce rate of your website?
Google Analytics can tell you how quickly visitors hit the Back button after landing on your website. More specifically, bounce rate is the percentage of single-page visits and it shouldn’t be above 70% – 80%. If your site’s bounce rate is high, it’s a clear sign it has to be more interactive, user-friendly, have a more attractive design or a more engaging and useful content – all of which will hook the user at first glance.
What is the average number of pages a visitor sees on your website?
Ideally, a visitor will land on a page on your website which will be super useful and interesting and make them explore your site more – that is, go to other pages. The greater the average number, the more engaging your site is.
Which pages on your website get visited the most?
The most popular pages on your website are an excellent ‘’gateway’’ to your website. They should be regularly updated and kept interactive to slash bounce rate. They should also contain a solid number of internal links – linking to other pages on your website – or add more calls to action.
What is the most common traffic flow on your website?
In other words, how do visitors move around your website? The pages on your website need to be interlinked in such a way to facilitate site navigation.
How much mobile traffic does your website receive compared to desktop?
For a successful mobile campaign, you have to know how mobile your potential customers actually are. What’s more, if the measured bounce rate is higher on mobile phones than desktops, it means your site isn’t properly optimized for mobile, so your mobile traffic is poor.
How many request-a-quotes do you get from your website and where from?
When visitors request a quote, they become (or convert to) leads. The action itself is called conversion. Google Analytics tracks not only your conversion rates, but also how the converting visitors reached your site and what their conversion path was.
These are just a few of the areas we will address while you are our client. It is one thing to get high-quality traffic to your website, but seeing if and why it is converting is another. This is what we call user conversion, which is absolutely essential in running a successful analytical campaign.