“There’s this one thing you can do to eclipse your competitors on Google,” said no one ever. OK, maybe someone could say that at the dawn of Internet and Internet browsers. Now, SEO is a much more complex game. Put simply, it requires websites to mind what they say and how (on-page optimization) and to acquire backlink votes from high-authority websites (off-page), on top of loading fast and providing a good user experience. We have already shared what we know about content strategies and link-building techniques, mobile strategy and optimization, but we haven’t discussed much the technical side of SEO and how to improve your SERP performance with a crawling-friendly website.
As we’ve said, negative SEO is real and it’s out there. It may not be after your site today, but tomorrow it may be. Do you want to bolster your immunity against malicious competitors’ attacks? Yes? Do you know how? No?
It’s elementary. The devil is in the detail.
Out in the open sea of SEO, it’s the small fish you should look out for. If you’re is outdoing your competition ranking-wise, chances are they might learn about a thing called negative SEO and start exploring the many practices out there to de-rank your website.
And let’s be clear on one thing: negative SEO is real!
If you have some really jealous competitors who would rather use unethical (yes, we said it) SEO practices than actually invest in quality SEO for their own website, you’d better be prepared.
And mind you, green-eyed competitors may not be the only ones trying to get at your website, so listen up:
Negative SEO includes as set of black-hat SEO practices typically used at sabotaging competitors’ rankings. From directing spammy links to a ranking page and duplicating content across the web to hacking or totally crashing a website, there are some really unsportsmanlike tactics that can make your skin crawl.
The first impression your website leaves is one of your most valuable resources for gaining new customers. Your website should be able to draw your audience in and instantly give an impression that you are professional, reliable and the undisputed leader in your niche. This will help them decide whether they want to hire your services or leave without saying goodbye.
But that’s nothing new.
As foretold by SEO mavens at the onset of 2017, great content of today revolves around storytelling. And we’re not talking only about aspiring bloggers trying to get a competitive edge in an overcrowded niche – we’re talking big-time content marketing and online marketing in general. Marketers agree that a clearly differentiated story and original content really strike a chord.
So what does that mean for you as a blogger?
Whether you blog your days away in an obscure niche or create content for a celebrity brand, you are bound to get lost for words from time to time, sometimes quite literally. And even if you find a topic to write about, it’s not enough – it has to be a GREAT topic to get people to click, read the whole thing, subscribe to your newsletter or simply give you the thumbs-up on social media.
So how do you find a great topic? Or better still – can you make an ordinary topic extraordinary?
When mobile-first indexing rose and shone last November, it was a wake-up call for many. The importance of mobile optimization hit home and now businesses are increasingly stumbling over their attempts to make their websites as mobile-optimized as possible. Needless to say, this has had a lot of money, time and effort wasted. The concept of mobile optimization is not a cut-and-dry one-size-fits-all thing.