It’s been almost a year since dispensaries started sprouting everywhere and the way they communicated with their customers went from face-to-face communication, niche directories and word-of-mouth recommendation to websites and Facebook pages and the whole SEO shebang. Many dispensary managers are wondering what’s more prudent for their digital marketing efforts – investing in SEO for dispensaries or content marketing? What will set them apart from the rest and bring in more customers? Before we get to that, let’s see how SEO and content marketing differ, if at all.
The spotlight of Google’s first page makes any business thrive. Is your business in the dark of page two or three? Cut your way through the crowd of dispensaries popping up everywhere with some tried-and-tested SEO practices.
Do you have an online jewelry store and want it to generate some hard-cash revenue every month? Here’s the first step to take: choose your target store visitors. Your jewelry e-commerce website should attract those visitors that are most likely to convert into customers!
Sounds simple, but is it really?
With the help of top jewelry store SEO experts, it can be a pretty nice walk in the park. Read on to discover the staple element of killer SEO for jewelers!
“There’s this one thing you can do to eclipse your competitors on Google,” said no one ever. OK, maybe someone could say that at the dawn of Internet and Internet browsers. Now, SEO is a much more complex game. Put simply, it requires websites to mind what they say and how (on-page optimization) and to acquire backlink votes from high-authority websites (off-page), on top of loading fast and providing a good user experience. We have already shared what we know about content strategies and link-building techniques, mobile strategy and optimization, but we haven’t discussed much the technical side of SEO and how to improve your SERP performance with a crawling-friendly website.
As we’ve said, negative SEO is real and it’s out there. It may not be after your site today, but tomorrow it may be. Do you want to bolster your immunity against malicious competitors’ attacks? Yes? Do you know how? No?
It’s elementary. The devil is in the detail.
Out in the open sea of SEO, it’s the small fish you should look out for. If you’re is outdoing your competition ranking-wise, chances are they might learn about a thing called negative SEO and start exploring the many practices out there to de-rank your website.
And let’s be clear on one thing: negative SEO is real!
If you have some really jealous competitors who would rather use unethical (yes, we said it) SEO practices than actually invest in quality SEO for their own website, you’d better be prepared.
And mind you, green-eyed competitors may not be the only ones trying to get at your website, so listen up:
Negative SEO includes as set of black-hat SEO practices typically used at sabotaging competitors’ rankings. From directing spammy links to a ranking page and duplicating content across the web to hacking or totally crashing a website, there are some really unsportsmanlike tactics that can make your skin crawl.