Link building is the undisputed leader among white-hat SEO techniques. Having a bulletproof link building strategy is sure to get you to the top of both local and organic search.
As fantastic as it sounds, though, link building is not exactly a piece of cake.
The thing about having people link to your website is that it’s not so much about the quantity, but the quality. If you have a bunch of spammy websites linking to your web content, Google will pick up on it and see you as a spammer, as well.
And trust me, that’s not a risk you should take.
Quality link building means generating quality backlinks. It all starts with content, of course, and it couldn’t hurt to build your content strategy with link building in mind.
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Your content has to appeal to your target audience, which is a diverse concept in its own right. On the one hand, you are targeting potential customers trying to find relevant answers to their search queries. On the other hand, you want to hook people who can actually link back to your web content.
Who are those folk?
Influential bloggers and other high-authority professionals in your niche or industry. If you can show them your content is worth linking to, the links they can send your way will come with a lot of healthy link juice.
They are not the only ones who can help you generate quality backlinks, though. For more information on lucrative link building practices, as well as hands-on tips you can start applying TODAY, check out our latest infographic.