It’s been almost a year since dispensaries started sprouting everywhere and the way they communicated with their customers went from face-to-face communication, niche directories and word-of-mouth recommendation to websites and Facebook pages and the whole SEO shebang. Many dispensary managers are wondering what’s more prudent for their digital marketing efforts – investing in SEO for dispensaries or content marketing? What will set them apart from the rest and bring in more customers? Before we get to that, let’s see how SEO and content marketing differ, if at all.
No Bull-Pucky. Just leads.
Bottom-line driven optimization
Our focus is and always will be creating leads for our clients. At the end of the day, leads drive a company’s bottom line – sales and ROI. We cut through all the nonsense and talk and make sure our primary goal is to produce leads for our clients. Our SEO services focus specifically on that philosophy. Although there are valuable secondary benefits from SEO like brand awareness and an increase in website traffic, the primary benefit is producing more leads for your company. There are many marketing companies who focus on website traffic, but you must ask yourself, “Where is that traffic coming from?” Website traffic can come from anywhere, but we focus on the traffic that converts.
How do we do this?
The first step to any successful marketing campaign is to fully understand the goals of the company. The second step is to analyze every aspect of the current state of the company’s website:
- Content optimization
- On-site SEO analysis
- Current keyword rankings
- Has the website been recently penalized?
- Current backlink profile
- Competitor analysis
After thoroughly analyzing the current state of your website, we make sure that we are focusing on the keywords that will convert into customers once you start ranking better than your competitors on Google, Yahoo and Bing. Then we get to work! We do on-site SEO optimization of the website and the content, and then focus on the crucial part – the website’s backlink profile.
There are two types of SEO that we focus on: Organic SEO and Local SEO.
Organic SEO is the process of getting your website to rank in the top results when users are searching specific keywords on Google, Yahoo and Bing. Local SEO is the process of getting your website to rank in the top of local search and in the maps section of the search. Click on the individual sections above for more details on our SEO Services.
Lead tracking can be the most crucial part of marketing a business. With having a certain amount of data, we will be able to cut through the bullshit and focus on what converts on the website. From our company’s experience, most businesses have no clue where to even start when setting up their analytics. And they have even less knowledge of how to use those analytics in acquiring new customers. Continuously collecting data from the analytics will ultimately tell you where to use your marketing dollars and how to acquire more customers.
Tracking your businesses’ phone calls keeps all the marketing you’re doing accountable. Phone tracking allows us to analyze what platforms and marketing campaigns are bringing you customers via your business phone. Keyword tracking provides information about where your website is currently positioned when searching your keywords. Getting a website positioned high up on page one takes time, and keyword tracking allows you to be updated on that progress, keeping us accountable. Click on the individual sections above for more details on our Lead Tracking Services.
Lead generation can be accomplished in several different ways. SEO will be the bread and butter to creating more traffic and leads to a website once you’re positioned on page one with the target keywords. Until then, and even when you are well positioned with your SEO campaign, it is essential to keep the high quality traffic coming to the website and convert it into customers. There are many options on a pay-per-click basis, including Google Adwords, Yahoo/Bing Adwords and Retargeting campaigns. Each one of these options will depend on your budget, industry and current marketing state.
What is pay per click?
In my business it is all about dominating the competition, so I gave SEO 1 Click a lofty task. My business is now thriving and continues to grow to an amazing level because of our digital marketing strategy and SEO. Don’t think twice about using SEO 1 Click to get the job done right!
It has been a little over two years working with the team over at SEO 1 Click and the results speak for themselves. Semper Solaris has grown into one of the largest solar companies in all of San Diego and our Internet presence in search is a big part of that reason. Hire them and be impressed!
I have been working with this agency for well over a year now and there is a reason why I am still working with them. Every task and keyword I have given them, they have met my expectations. I am positioned like a king in my industry throughout the products and services I offer. They have consulted with me every step of the way.
We approached SEO 1 Click with a tough task to get nationally ranked with our main keywords. We knew it would take time, but was willing to put up the investment because SEO it is vital to our business. After six months, we started to rank on the first page with our keywords! Their professionalism and knowledge goes a long way with Greenshine and we have complete trust in what they do.
Contact Us:Phone (619) 798-6513 501 West Broadway
San Diego, CA 92101 11440 W Bernardo Ct #300
San Diego, CA 92127