Why Local SEO is a Big Deal:
- 70% of online searches will use local search to find an offline business.
- More than 50% all of all mobile searches are used to find a local business.
- 20% of EVERY Google search is done to search for a local service or business.
- Local searches primarily look for business address and location.
- More than 60% of consumers prefer ads with local extensions.
- More than 50% of all mobile searches result in same-day visit or call.
- Around 18% of local mobile searches result in SAME-DAY PURCHASE, compared to only 7% of non-local searches
- More than 80% of smart phone users use their phone prior and during shopping.
- More than 80% of consumers rely on online reviews.
- TheROI of Local SEO beats any traditional lead source by an average of 40%.
- 70% of small and medium-sized businesses in US will have a professional site by the end of 2017
BOTTOM LINE: Your competitors KNOW these facts and are optimizing their sites for local!
How We Do Local SEO
- Keyword Research
This is the most important piece of the puzzle. Many SEO firms will optimize you for 20-30 terms at a time. This may sound good but here at SEO 1 Click we know that 70-75% of your business is going to come from a handful of main terms.
For example, the word “Plumber San Diego” is searched over 1,300 times per month, whereas the term “Poway Plumber” is searched 120 times per month. We want the most leads for your business not what looks good on a report.
- Competitor Analysis
For industries that are heavily competitive it is important to analyze the websites that have already gotten a top ranking in the search engines. Using a variety of tools we are able to gauge the strength of your competition and devise a strategy to put your business above theirs.
- Local Search & Local Maps Optimization
Around 50% of mobile consumers think that the physical address and map/driving directions are the most important pieces of information on a website. To ensure the full visibility of your business in your target area, we do schema markup and local keywords optimization. We improve your Google Maps listing and claim missing ones, and standardize NAP data.
- Local Business Listing Citations
We identify reputable industry resources and citations and build citations on high-authority portals (e.g. Yelp, Angie’s List, Yellow pages, etc.).
- Localized Content Marketing
We create high-quality engaging and informative content and optimize it to attract customers in your local area. Through multimedia rich blog posts, infographics and press releases we will help your brand gain prominence and authority in your area.
- Link Building
We use only white-hat SEO link building strategies to acquire high-quality backlinks from authoritative sites in your industry, focusing on your niche and shoulder niches. We employ a set of tried and tested email outreach strategies.
- Mobile Responsive Website Design
We cannot stress enough how important it is for your site to have mobile responsive design. More than 60% of consumers say they are more likely to contact a local business whose site is mobile-optimized. Add to that the percentage of mobile local searches that lead to the same-day purchase and you’ll realize why mobile optimization will make or break your business.
- Social Media Profile Optimization
We manage your social media profiles to develop and manage your business’s online branding. More and more Facebook Pages are appearing in search results; Facebook drives around 25% of all traffic to websites, and the percentage keeps growing. Both Facebook and Twitter are amazing platforms for getting more social shares (which do not necessarily mean acquiring links) but are excellent for ‘’spreading the word’’ about your products and services.
Why We Are the #1 San Diego SEO Experts
We Can Get Your Site Trusted by the Search Engines
Getting top positions in the search engines is a game of trust. The engine trusts the sites that rank at the top of the page to be what the consumer wants to see. SEO 1 Click will generate a variety of backlinks and brand mentions across the web that will enhance your website’s reputation with the local search engines.
We Understand that 2017 Local Search Engine Optimization Is Real Marketing
Google is constantly trying to weed out businesses engaged in so called “SEO tricks.” You may have heard of Google updates such as Penguin, Panda, Pigeon or the Google Mobile Friendly Update. These changes shook the entire SEO world when they first came out and they continue to hit sites on a regular basis. A simple Google search of “Panda SEO Penalty” will return hundreds of pages.
SEO 1 Click doesn’t mess around when it comes to your business. We stay up to date on what is going on with the algorithm and generate only positive press about your business on relevant websites.
We Rank on Google’s Front Page for Our Own Local Terms
Would you really hire an SEO company that can’t rank their own website? You found us by searching for SEO in San Diego in some form or fashion. We put a lot of resources into marketing our site so that it’s visible on the front page and we would do just the same for any of our clients.
Call or Email Us Today
We don’t try to strong-arm you into one of our plans. Call us today and we will show you how we can boost your business.
Why Organic SEO Is A Big Deal:
- Search engines are the #1 pusher of traffic when compared to any other source online.
- 70-80% of people ignore the paid ads, focusing on the organic search results.
- The average click-through rate for paid search is only 2%.
- Search & email are the two biggest activities online.
- SEO leads have a 14.6% closing rate, while traditional marketing efforts have less than 2%.
How Does Organic SEO Work?
While it’s similar to Local SEO, there are some key differences in organic optimization. Organic SEO is not restricted to brick-and-mortar businesses, but can benefit internet-only businesses. At the heart of an organic SEO campaign lie backlinks.
The internet is built on links. Without links how would we share a photo with a friend? How would you check the latest stock prices? Everything we do is through links and that isn’t about to change any time soon.
A backlink, commonly referred to as a “one-way link”, is a website simply referencing your website through a clickable text, image, or video. This creates a vote for your website from the referrer. As long as the referring websites are trustworthy in the eyes of the search engines, this will boost your website’s ranking for your chosen terms. Backlinks are an excellent indicator of a site’s virtual popularity. A boost in virtual popularity leads to higher rankings.
A site/domain can get a boost in trustworthiness and popularity based on backlinks from relevant sites and domains in your niche or industry, but also on backlinks from sites that are outside your niche, as long as they are highly-credible.
As Google algorithms get smarter over time, they are learning to distinguish what types of links would point to your site naturally. Also, the aim of a good SEO strategy should be to acquire high-converting backlinks. This is why it is imperative to hire an SEO company that will properly market your site across the internet.
How We Do Organic SEO
Two words – link building.
Link Building for Organic SEO
Currently, there are three major factors that influence organic search query results and Organic SEO: content, links and RankBrain. With that in mind, we are constantly upgrading our link building strategies by perfecting the tried-and-tested ones and adding fresh ones to our arsenal.
While black-hat strategies may still work (some would say), search engines, especially Google, have developed sophisticated artificial intelligence systems that LOVE human-produced content. By contrast, they increasingly devaluate any kind of spammy, auto-generated content. That is why we focus exclusively on white-hat link building strategies and invest a lot of our time, energy and resources into adapting them to suit your business.
The first step towards a successful link building strategy is an airtight content strategy. Gone are days of hard-selling copywriting, because customers avoid any kind of explicit advertising like the plague. By contrast, they want data-driven and practical content. What’s more, according to CMI’s 2017 report, content marketers and strategists put ‘’creating engaging content’’ as their top priority for 2017.
Why BLOG is a Big Deal for Organic SEO
- 45% of content marketers state blogging is their most important content strategy.
- 69% of marketers have already increased the use of blogging in 2017.
- Businesses that have a blog are 13 times more likely to generate positive ROI.
- Active blogs bring 97% more leads to a business.
A regularly updated blog combines many content marketing efforts – it can be practical, engaging, educational and entertaining. Blog posts that tend to get more shares and links are now at least 1,000 words long. This means that Google favors in-depth, high-quality content against shallow blog updates, no matter how regular they are. Cheap outsourcing has become the thing of the past, at least in SEO terms.
While email outreach is nothing new, it still works like a charm. It lies in the core of white-hat link building and is all about putting your content out there. An effective email outreach campaign gets the content from your site in front of the influencers in your industry, whose backlink will pass authority to your site and boost your rankings. It also involves an extensive research into how and when the content from your blog can add value to different sites.
Even though guest posting seems to have fallen out of favor due to overinflated negative reports, it still makes an amazing link building strategy. To acquire high-quality backlinks from guest posting, the sites you are posting on have to be quality sites in your industry or niche. Finding those golden guest posting opportunities is what does the trick, white-hat style.