We’re Big Fans of Ourselves
The team here at SEO 1 Click really enjoys what we do for a living. Our job is to bring you leads AKA make you money. This is our approach for every single client we take on. We don’t send you traffic reports and obscure keyword reports that may or may not tell you anything.
We Focus on LEADS
Our reports include how many people called you, from what internet source they called and what keywords they searched to find you. By focusing on your bottom line from the very beginning we can make sure your investment pays off.
We Make Transparency a Priority
We explain how SEO works and keep you regularly updated through reports so you can understand and fully appreciate the progress we are making. Scroll down for more information on SEO, pay-per-click-advertising and analytics.
Search Engine Optimization or SEO
Over the years, search engine optimization has been thought of as a “trick” or commonly referred to as “smoke and mirrors “, and our personal favorite – “voodoo magic”.
In reality, it is none of these things, but it developed a bad reputation due to the explosion of cheap SEO services in the late 2000’s.
In fact, actually performing SEO has changed very little over the years. Except that Google in particular has fine tuned their methods of weeding out bad SEO practices and penalizing hundreds of sites.
How We Do SEO
The first step in keeping in compliance with the search engines is to make sure the technical features of your website are up to standards with how a customer would want to view your website.
These types of things include:
- A healthy dose of relevant text that clearly demonstrates what your website is about
- Properly marked images and the inclusion of videos
- Cross-linked pages (easy navigation for your visitors – they want to get around easier!)
- Non-confusing URLs & page titles
The 2nd step is what they call off-page marketing and this is the core of what you pay an SEO agency to do. In order for the search engines to properly evaluate your website, they want to see who is talking about you! And here is where we really show off – we employ effective link building strategies and get high-quality backlinks directly to your site!
With Organic SEO, we focus on acquiring links that will naturally point to your site so your rankings will soar in organic searches. With Local SEO, we focus on boosting your site’s ranking in local searches and in turn – the prominence and popularity of your brand in your local area.
Our job as an SEO agency is to build a network of backlinks for your business and to generate real authority for your website. This and a combination of social media outreach will help you achieve a first page ranking on Google & other search engines.
Pay per click or PPC, as it is known, is exactly what it sounds like. You don’t pay unless someone clicks on an ad! This type of advertising revolutionized the world of marketing forever when Google launched it and to this day remains a whopping 94% of their profit.
How We Do Pay-Per-Click
The majority of PPC companies out there uses automated software or outsourced foreign labor to manage a pay-per-click campaign. We believe this is fundamentally wrong. Do you think a robot or a foreign contractor really understands how your customers search and what words they will identify with in your ads?
We use a completely manual approach from the setup of the AdWords account to researching keywords, writing the actual ad copy and bidding the individual keywords ourselves. To truly maximize your pay per click marketing, this is the only way to do it.
On Demand Advertising
The beauty of PPC is in its flexibility. An ad isn’t converting into sales? No problem – we remove it and rewrite it. A keyword is too expensive? We advertise with a different one. It is this flexibility which you cannot find in any other advertising medium that makes it such a lucrative choice for many businesses.
Conversion over Clicks
If you’ve ever received a generic report with clicks and keywords from your PPC company you should ask them to show you the conversion report. Clicks can mean anything and come from anywhere. We are interested in what’s converting!
Unlike many marketers, we don’t obsess about stats such as traffic or bounce rate. Instead, we focus on metrics that tell us how many times your phone rang and track the source. All the while, we use data from Google Analytics to make our work accountable, as well as yours.
How We Do Analytics
For a detailed overview of our Lead Tracking process, click here.
We do web design with your ROI in mind at all times. By combining our SEO skills with creative web design, we create responsive, mobile-friendly sites that will serve the purpose of your business. Your website will serve the SEO purpose and offer a positive user experience.
How We Do Web Design
For a detailed overview of our Web Design and Development process, click here.