Landing the coveted number-one spot on a search engine results page is a hard-won achievement. After all, with so many businesses scrambling up the rank ladder, the competition is fierce. It’s no wonder why content marketers are constantly searching for hacks to rise even a few positions in results. One such SEO “hack” is live […]

With the threat of a recession looming over businesses, there are several ways you can adapt to survive in anticipation of a recession. Characterized by slow or negative growth in production, an increase in unemployment, declined consumer confidence, an economic downturn creates the perfect conditions for a succession of business failures. With your business in […]

Working on the social media presence of your business is a must if you want to stay on top of the marketing game. Regardless of the type of business that you’re in, improving your approach to social media marketing will bring a whole range of benefits by enabling you to reach a wider audience and […]

Link building is still a vital strategy in search engine optimization, allowing a website’s ranking to increase and go up the search engine results pages (SERPs). With marketers working to earn backlinks for increasing site traffic, generating leads, and achieving other objectives, there are several popular methods that many rely on. Link-building methods such as […]

If you are into business and marketing, you will agree with me that customers only buy from you when they trust you or your brand. But how do you create awareness about your brand and get customers to trust you enough to make a purchase? Content marketing is the key. What Is Content Marketing? According […]

  If you are planning to take on the world of digital marketing, you must know by now that search engine marketing is a tool you can’t do without. One component of SEM is the use of Pay-Per-Click or PPC advertising. Defined as an online advertising model that allows businesses and organizations to bid for […]