As foretold by SEO mavens at the onset of 2017, great content of today revolves around storytelling. And we’re not talking only about aspiring bloggers trying to get a competitive edge in an overcrowded niche – we’re talking big-time content marketing and online marketing in general. Marketers agree that a clearly differentiated story and original content really strike a chord.
So what does that mean for you as a blogger?
Whether you blog your days away in an obscure niche or create content for a celebrity brand, you are bound to get lost for words from time to time, sometimes quite literally. And even if you find a topic to write about, it’s not enough – it has to be a GREAT topic to get people to click, read the whole thing, subscribe to your newsletter or simply give you the thumbs-up on social media.
So how do you find a great topic? Or better still – can you make an ordinary topic extraordinary?
When mobile-first indexing rose and shone last November, it was a wake-up call for many. The importance of mobile optimization hit home and now businesses are increasingly stumbling over their attempts to make their websites as mobile-optimized as possible. Needless to say, this has had a lot of money, time and effort wasted. The concept of mobile optimization is not a cut-and-dry one-size-fits-all thing.
It’s an established fact that links are the bread and butter of white-hat SEO. However, the focus on acquiring high-quality backlinks tends to overshadow the importance of internal links. While building a solid backlink profile uses up a lot of resources for careful planning and strategizing, internal links are still handled pretty randomly. As a result, the internal structure of a website is pretty random, as well.
Why is this bad for SEO?
And more importantly – what to do about it?
Did you know that it takes half a second for a visitor to decide whether they like your website or not? It means you have half a second to grab their attention before they hit the back button, sadly – never to return.
The truth is this: website design can make or break your SEO efforts. If the design isn’t visually appealing and stimulating, the visitors won’t interact with the website. No interaction, no conversion.
We already wrote about visuals becoming more and more important. What’s clear now is that black-and-white visuals don’t do the trick as well as the colorful ones. And finally, there is one thing you simply can’t do without – mobile optimization.
All in all, website design matters now more than ever. Don’t risk compromising the reputation of your brand by taking it lightly. Check out our latest infographic for more stats and facts.
Hubspot has recently published their 8th annual report on inbound marketing, after surveying more than 4,500 marketers globally. Marketers or no marketers, we are all witnessing this steady tectonic shift toward more human, interactive marketing approach that wants to earn the customer’s interest rather than buy it. As the report keenly observed, the key principle of inbound marketing is “matching how you market and sell with the way people actually want to shop and buy”. Customers are drawn by the experience they get from you and your website, not only by your products or services.
Let’s face it:
2017 is going to be all about content and everything that goes with it: content marketing planning, content promotion, and ultimately – boosting content power to generate more profit.
Whether you are a small business owner laying out a content marketing strategy or a household name across the nation, it makes no difference:
Everyone tends to make the same mistakes with content marketing.
Let’s uncover these mistakes and discover how to avoid making them.