It’s an established fact that links are the bread and butter of white-hat SEO. However, the focus on acquiring high-quality backlinks tends to overshadow the importance of internal links. While building a solid backlink profile uses up a lot of resources for careful planning and strategizing, internal links are still handled pretty randomly. As a result, the internal structure of a website is pretty random, as well.
Why is this bad for SEO?
And more importantly – what to do about it?
Did you know that it takes half a second for a visitor to decide whether they like your website or not? It means you have half a second to grab their attention before they hit the back button, sadly – never to return.
The truth is this: website design can make or break your SEO efforts. If the design isn’t visually appealing and stimulating, the visitors won’t interact with the website. No interaction, no conversion.
We already wrote about visuals becoming more and more important. What’s clear now is that black-and-white visuals don’t do the trick as well as the colorful ones. And finally, there is one thing you simply can’t do without – mobile optimization.
All in all, website design matters now more than ever. Don’t risk compromising the reputation of your brand by taking it lightly. Check out our latest infographic for more stats and facts.
Hubspot has recently published their 8th annual report on inbound marketing, after surveying more than 4,500 marketers globally. Marketers or no marketers, we are all witnessing this steady tectonic shift toward more human, interactive marketing approach that wants to earn the customer’s interest rather than buy it. As the report keenly observed, the key principle of inbound marketing is “matching how you market and sell with the way people actually want to shop and buy”. Customers are drawn by the experience they get from you and your website, not only by your products or services.
Let’s face it:
2017 is going to be all about content and everything that goes with it: content marketing planning, content promotion, and ultimately – boosting content power to generate more profit.
Whether you are a small business owner laying out a content marketing strategy or a household name across the nation, it makes no difference:
Everyone tends to make the same mistakes with content marketing.
Let’s uncover these mistakes and discover how to avoid making them.
Think about an online brand you like. We bet you can see their logo without actually looking at it and even if you can’t put it succinctly, you at least feel the values they stand for. So, what’s in a brand? A message.
This message emanates from the brand’s visual identity and voice. If you want to build a brand, you want to keep a coherent tone of voice and clearly communicate your message to your loyal and potential customers. At the risk of sounding like Captain Obvious, we’ll also say you want to engage your target audience by giving them what they want and/or need. As commonplace as all this may sound, it actually packs a bigger challenge than you might expect, so consider devising a full-fledged content strategy for 2017. If a content strategy seems over the top for your ambitions, have a look at these benefits that small businesses can reap with smart content marketing.
Even though pay-per-click advertising is no longer an enigma for local businesses, many still report the same common issues with PPC management. With the development of paid search in the past two years, marketers and website owners constantly adapt to novel challenges.
One of the greatest shifts in pay-per-click management is the need for more effective mobile ads. As Google currently favors mobile content over desktop, mobile optimization of paid ads is a must. What’s more, optimizing for mobile goes hand in hand with the increased usage of visuals, which we are yet to explore in paid search advertising.
And that’s just the tip of the iceberg.