Our focus is and always will be creating leads for our clients. At the end of the day, leads drive a company’s bottom line – sales and ROI. We cut through all the nonsense and talk and make sure our primary goal is to produce leads for our clients. Our SEO services focus specifically on that philosophy. Although there are valuable secondary benefits from SEO like brand awareness and an increase in website traffic, the primary benefit is producing more leads for your company. There are many marketing companies who focus on website traffic, but you must ask yourself, “Where is that traffic coming from?” Website traffic can come from anywhere, but we focus on the traffic that converts.
The first step to any successful marketing campaign is to fully understand the goals of the company. The second step is to analyze every aspect of the current state of the company’s website:
- Content optimization
- On-site SEO analysis
- Current keyword rankings
- Has the website been recently penalized?
- Current backlink profile
- Competitor analysis
After thoroughly analyzing the current state of your website, we make sure that we are focusing on the keywords that will convert into customers once you start ranking better than your competitors on Google, Yahoo and Bing. Then we get to work! We do on-site SEO optimization of the website and the content, and then focus on the crucial part – the website’s backlink profile.
There are two types of SEO that we focus on: Organic SEO and Local SEO.
Organic SEO is the process of getting your website to rank in the top results when users are searching specific keywords on Google, Yahoo and Bing. Local SEO is the process of getting your website to rank in the top of local search and in the maps section of the search. Click on the individual sections above for more details on our SEO Services.