As foretold by SEO mavens at the onset of 2017, great content of today revolves around storytelling. And we’re not talking only about aspiring bloggers trying to get a competitive edge in an overcrowded niche – we’re talking big-time content marketing and online marketing in general. Marketers agree that a clearly differentiated story and original content really strike a chord.
So what does that mean for you as a blogger?
Whether you blog your days away in an obscure niche or create content for a celebrity brand, you are bound to get lost for words from time to time, sometimes quite literally. And even if you find a topic to write about, it’s not enough – it has to be a GREAT topic to get people to click, read the whole thing, subscribe to your newsletter or simply give you the thumbs-up on social media.
So how do you find a great topic? Or better still – can you make an ordinary topic extraordinary?